3D. Like. No. Other.
A pretty neat installation in a gallery in Australia using bouncy balls.
This would have made a cool stunt for Sony Bravia TVs back when their Bouncy Balls ad came out. They could have erected a huge Sony Bravia TV with suspended bouncy balls (as above) and viewing members of the public could have stepped inside and walked around the suspended, pixel-like bouncy balls. In fact, they should do it if they bring out 3D TVs with some copy that’s reminiscent of their pre-existing campaign…
‘3D. Like No Other’
They could even re-shoot the bouncy balls ad using 3D cameras and air it on telly and cinema after dishing out Sony branded 3D glasses.
There you go, Fallon, this one’s on me. The next you’ll have to pay for. And don’t forget to credit me, yeah.
Pictures from Fubiz blog
Spacehopper twitter flashmob!!
There’s been a little twitter hype recently about the Hopper warehouse, created by Dare Digital for Sony Ericsson’s Space Hopper campaign. It follows other executions running online, through various social networks, in the press and on the underground. The individually designed space hoppers even congregated in their hundreds to take part in an online flash mob on Yahoo home pages across 17 countries.
Well today they’ve launched another execution using twitter to pump up a warehouse filled with spacehoppers. If you’re on twitter just mention #pumpt in one of your tweets and watch on the live webcam to see your tweet and a space hopper receive a small puff of life. Right now they’re pretty deflated but the hashtag is gaining momentum but I’m looking forward to some fully inflated spacehoppers later on today!
You can also follow the @chiefhopper on twitter. Like other, I too am wondering who will be the first celebrity twitterer to pick up on the #pumpt hashtag. I bet it’ll be a trending topic by the end of the day.
