Innovative newspaper wrap around ad for Sex & The City.
This morning as I came out of Waterloo station there was a gang of glamorous looking women handing out what appeared to be free handbags. Of course all the female commuters crowded round trying to find out what was going on and if they were actually able to get their hands on a free handbag, which then attracted more attention.
Once my girlfriend managed to get her hands on one we quickly realised that these handbags were actually a wrap around Sex & The City ad for the Metro newspaper! Makes a change from the usual ink heavy wrap arounds that mess up your hands when you hold them.
Another great Mac Vs PC ad. I know I’m completely biased towards mac but I bet a loyal PC user sees these ads and thinks “I wonder what the grass is like on the other side” whilst a mac user sees it and thinks “man this grass is too green to be true”.
With great ads like this you wonder why the Windows 7 ads are so god damn awful. It’s almost like they forgot that Apple is cooler, funnier, more intelligent and better than them!
Advertising Agency: TBWA\Media Arts Lab, USA Chief Creative Officer: Duncan Milner Executive Creative Director: Eric Grunbaum Creative Director: Jason Sperling Associate Creative Director: Chuck Monn , Kevin Tenglin Senior Art Director: Jamie Reilly Senior Copy Writer: Pete Figel Agency Producers: Anne Oburgh, R.J. Pomeroy Interactive Producers: David Simpson, Kathryn Berthume Interactive Designers: Ryan Conlan, Danny Duran Production Co: Epoch Films Director: Phil Morrison DP: Peter Donahue Editorial Co: Beast Editing Company, Inc Editor: Andrew Cahn Post Co: Company 3 Artist: Brian Robinson
So if you’ve been following my blog you’ll know that on Tuesday I had an informal chat/interview with Leila at a social media agency called We Are Social. By Wednesday I had started day one of my 1 month internship at the company and after a three day week I’m excited to start my first full week tomorrow.
At the moment I’m still learning the ropes (and people’s names!) and I’m getting to dip my toe in a variety of different projects and tasks. I’m mainly doing research into blogs, bloggers and forums. One of my seniors (yes if you’re reading this guys, I did just call you senior, HA!) might ask me to search for an influential UK blogger with lots of page views and a specific interest in a certain area. Although I’m getting a lot of help, I find doing this quite difficult and I’m pretty slow at it, but I figure that with practice I’ll improve.
If I’m lucky I’ll get invited to a brainstorming session where we’ll be told about the client, the target audience and the brief. We’ll talk about it, ask lots of questions and suggest ideas. Then we can go away and think further about the brief and come back with more ideas. I like that We Are Social creates ideas as a unit, there’s no individual teams and everyone is involved in idea generation. I found that in my work experience at EHS Brann some of the creatives can be quite possessive over their ideas. I guess some people want to claim ownership of their ideas but I think better ideas come from being open and frivolous with your ideas… or maybe I’ve still got a lot to learn! Let’s see what week two brings.
I’m growing a much deeper knowledge of how social media can be used to connect with consumers for selling products or simply for starting conversations about a brand or service. In addition I’m becoming much more in tune with Twitter and Facebook and learning about emerging networks such as FourSquare.
I'm Tom Harvey, I work in social media and I live in London. I'm opinionated and swear like a bitch. Everything I say comes from my own fat gob and not from my very polite and courteous employer.
Follow my bloggy blog for updates on social media, advertising, art, reflections, swearing and the inner workings of my mind. Oh, and anything else that I can't fit into a tweet.
